Comments on: Ad Age: How Brands in Social Media are like George Costanza and why they should start doing the Opposite http://millionsofus.com/blog/2009/05/22/how-brands-in-social-media-like-george-costanza-and-why-they-should-start-doing-the-%e2%80%9copposite%e2%80%9d/ Social Media Agency creating movements for Brands - Millions of Us Wed, 8 Feb 2012 20:00:22 +0000 http://wordpress.org/?v=2.6 By: dominic http://millionsofus.com/blog/2009/05/22/how-brands-in-social-media-like-george-costanza-and-why-they-should-start-doing-the-%e2%80%9copposite%e2%80%9d/#comment-121369 dominic Wed, 03 Jun 2009 00:08:34 +0000 http://millionsofus.com/blog/?p=794#comment-121369 Very intersesting post. I like to think that there is a middle ground between full control (i.e plan plan plan and do nothing) and chaos. As you pointed out, there is still some strategy and planning involved: - one brand cannot go to every party in town. It has to target, pick its parties and its battles, then party with freedom and innovation. - there is a limit to the "adapt" strategy. for a business it means from time to time to doublecheck against its objective and key differentiation. Businesses also define themselves by whom they say no to. ( to take a party analogy, you may decide you would never accept an invitation from a married person :-) ). Having said that, I agree that most of business suffer from too much control and approach social media from the fear side. Best Very intersesting post.

I like to think that there is a middle ground between full control (i.e plan plan plan and do nothing) and chaos.

As you pointed out, there is still some strategy and planning involved:

- one brand cannot go to every party in town. It has to target, pick its parties and its battles, then party with freedom and innovation.
- there is a limit to the “adapt” strategy. for a business it means from time to time to doublecheck against its objective and key differentiation. Businesses also define themselves by whom they say no to. ( to take a party analogy, you may decide you would never accept an invitation from a married person :-) ).

Having said that, I agree that most of business suffer from too much control and approach social media from the fear side.

Best

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